Hey Jack,
yeah, I can definitely see your point there! But I tend to think that there is no need to treat every individual differently training wise a lot of the time. Templates that were successful with one person, will likely be successful for another person of the same training status, who has the same goals. This is especially true for beginners, who are most likely to buy this program anyway, and becomes less valid with progressing training age.
Good point. Most people are not extra special flowers who need extra special training. They need to get good at the fundamentals, just like everyone else.* There are all kinds of ways of getting there, but they're really just variations on a theme: get stronger, get faster, get fitter. The rest is details.
*EDIT: Myself included.