i did look at that, from what i could make out it focusses on restoring mobility + strength...it says "The H.E.M. ankle rehab system will get you out of pain and walking normally again in about 3 - 7 days (instead of the typical healing time of 4 - 8 weeks with just rest and ice)!".....see JUST REST AND ICE....rest and ice is not rehab....that is the first stage but i believe..depending on the significance of the injury you can begin mobility work...drawing alphabet with toes/circles/plantar flexing back and forth and then move onto strengthening as soon as pain allows....
i saw a very good(well i think so anyway) sports physio when i had my injury and he had me doing mobility and band strengthening work before i could even walk without the use of a walking boot....which i think drastically improved my recovery time....because by the time i was out of the walking boot i had the strength to walk properly (after a few weeks in a cast my calf had basically disappeared).
im by no means any expert but ankle rehab depends on much more than rest and ice - although you should still do these
my rehab consisted of
complete immoblisation - 2 or 3 weeks....
in the 4th week i began mobility (plantar and dorsiflexion) and strengthening (plantar flexing against resistance band VERY high volume..literallly sitting there for hours doing it while watching tv or such)
the next week i moved onto inversion/eversion mobility and band work....and did this up until i got out my walking boot after 6 weeks.
then i began with calf raises and wobble board exercises while carrying on with all the band strengthening
in maybe the 8th week i was moving onto hopping exercises 1234s around a cross etc.....i began light jogging around this time too
after 10 or 12 weeks i was back playing...which i thought was remarkable...noone believed i would be playing basketball just 12 weeks after that injury. another thing that helped alot was active mobilisation from the pysio....physically forcing my ankle rom back
obviously for a sprain the rehab process can be accelerated alot...but its important not to rest completely...rest from dynamic activities..hopping etc until you can do them mostly pain free but mobility/strengthening stuff can begin very shortly after the injury in most cases i think
when i have more time after exams and stuff ill put together a more easy to read detailed post...ill be doing my work experience for 2weeks with the physio i saw soon too so ill be nagging him all the time for info! sorry for the long drag of a post that is probably unreadable